The way businesses market their product and service has changed a lot and the trend continued to advance progressively and aggressively. While a lot of small to large businesses are still struggling to understand the in and outs of social media marketing, as well as hiring the right person for it and digging deep into the subject; a new hybrid of internet marketing called quickly making waves in the cyberspace – this new internet marketing hybrid is called Local Search Marketing.
Before, local search marketing was not as well known as search engine marketing and social media marketing. However, many marketers start to realise its importance and the relative impact that it can do to small businesses in the geo positioning and social media aspect. Be following the trend, local search marketing has gone to be big
Do you know what local search marketing is? Local search marketing is a hybrid that consists of elements from search engine marketing, particularly in terms of improved search rankings. Then, the process is added with a little bit of geographical mapping placements with a zest of social media, along with pay per click (PPC) advertising, depending on the marketer’s advertising needs.
If you want to step up your local marketing strategy, there are four ways you can do according to Marketing Land’s columnist Megan Hannay. You can read Megan’s article here: http://marketingland.com/4-digital-marketing-tactics-local-reach-181966